Highlights From Our December Issue

Rebates, renegotiations and non-live content | The year in sports media

Sports sponsorship industry proves its mettle in the year of the pandemic

2020 | The best comebacks and success stories from a challenging year

Chinese FA’s new leadership takes fresh aim at hosting Fifa World Cup

EFL’s iFollow experiment unlikely to inform future media strategy, says commercial chief

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The Year in Review

Soccer remained the world's most valuable sport Baseball saw 39

Rights-holders and sponsors showed differing levels of flexibility this year as the Covid-19 pandemic forced them to review contractual obligations and rights commitments. SportBusiness Sponsorship editor Matthew Glendinning looks at the way the industry responded to the crisis

SportBusiness regional editors Eric Fisher, Kevin McCullagh and Ben Cronin look back at those rights-holders and properties that adapted best to a year of disruption for the sports industry

Wright: EFL’s iFollow experiment unlikely to inform future media strategy

Ben Wright, chief commercial officer for the English Football League, explains what the league has learnt from streaming more games on its iFollow service and how the league has targeted the fast-food sector to shore up revenues during this year’s lockdown.

Read this month's interview here