
Highlights From Our December Issue
Rebates, renegotiations and non-live content | The year in sports media
Sports sponsorship industry proves its mettle in the year of the pandemic
2020 | The best comebacks and success stories from a challenging year
Chinese FA’s new leadership takes fresh aim at hosting Fifa World Cup
EFL’s iFollow experiment unlikely to inform future media strategy, says commercial chief
Missed an issue of SportBusiness Review?
The Year in Review
Rebates, renegotiations and non-live content | The year in sports media
Sports sponsorship industry proves its mettle in the year of the pandemic
2020 | The best comebacks and success stories from a challenging year
Wright: EFL’s iFollow experiment unlikely to inform future media strategy
Ben Wright, chief commercial officer for the English Football League, explains what the league has learnt from streaming more games on its iFollow service and how the league has targeted the fast-food sector to shore up revenues during this year’s lockdown.
Read this month's interview here