
Highlights From Our June Issue
Bruno Marty: Sticking to guiding principles is key to building the post-Covid-19 future
Bundesliga ‘ghost games’ provide backdrop for sponsorship re-set
Legal challenges ‘inevitable’ after pandemic leaves mark on football calendar
Technology firms and entrepreneurs position themselves for the return of fans to stadiums
Coca-Cola’s Ricardo Fort: Tokyo Olympics next year set to be “great sign of the recovery of the world”
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Covid-19
Bruno Marty: Sticking to guiding principles is key to building the post-Covid-19 future
Bundesliga ‘ghost games’ provide backdrop for sponsorship re-set
Legal challenges ‘inevitable’ after pandemic leaves mark on football calendar
Technology firms and entrepreneurs position themselves for the return of fans to stadiums
How the AFL used its biggest asset to tackle Covid-19 financial woes
World TeamTennis poised to set significant precedent for staging events in front of fans
Coca-Cola’s Ricardo Fort: Tokyo Olympics next year set to be “great sign of the recovery of the world”
Ricardo Fort, Coca-Cola’s vice-president of global sports partnerships, oversees one of the largest sports and entertainment sponsorship portfolios in the entire industry, a massive collection of worldwide assets for one of the world’s most venerable consumer brands that includes large-scale alignments with the International Olympic Committee, Fifa, Major League Baseball and the NCAA, among others.
