Highlights From Our June Issue

Bruno Marty: Sticking to guiding principles is key to building the post-Covid-19 future

Bundesliga ‘ghost games’ provide backdrop for sponsorship re-set

Legal challenges ‘inevitable’ after pandemic leaves mark on football calendar

Technology firms and entrepreneurs position themselves for the return of fans to stadiums

Coca-Cola’s Ricardo Fort: Tokyo Olympics next year set to be “great sign of the recovery of the world”

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Covid-19

Private Equity firms can partner rather than exclude established agencies Co-operation not confrontation needed to address liquidity crisis

When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…

As the end of May approaches and the Premier League continues to work on ‘Project Restart’, Adam Nelson examines the legal issues facing English football’s operating bodies as they push for football’s return.

SportBusiness examines the pros and cons of some of the equipment available to reassure fans and reduce the risk of contagion when they are allowed back into sport stadiums.

The Australian Football League is using Melbourne's Marvel Stadium to help secure its fiscal future from the effects of the Covid-19 pandemic. Tom King reports.

Mixed-gender professional tennis league will hold its entire season at The Greenbrier in West Virginia this summer, becoming one of the first sports events in US to be held in front of limited spectators. Bob Williams reports.

Coca-Cola’s Ricardo Fort: Tokyo Olympics next year set to be “great sign of the recovery of the world”

Ricardo Fort, Coca-Cola’s vice-president of global sports partnerships, oversees one of the largest sports and entertainment sponsorship portfolios in the entire industry, a massive collection of worldwide assets for one of the world’s most venerable consumer brands that includes large-scale alignments with the International Olympic Committee, Fifa, Major League Baseball and the NCAA, among others.

Read this month’s interview here.

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