Highlights from our April issue

The importance of digital engagement during the lockdown

US sports leagues eye potential return

Formula 1 could have up to seven different regional betting sponsors, says ISG

Eni Aluko | Women’s sport is a great vehicle to tackle social issues

Georgiou targeting further growth for Eurosport Events after announcing UCI tie-up

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Worldview

After Covid, sport will be back

Kevin Roberts, Editorial Director discusses how sports return, will be celebrated like never before.

Global pandemic requires leaning on sports in a different way

Eric Fisher, US Editor looks at how the pandemic is changing the very business of sport.

Covid-19, globalisation and its limits

Kevin McCullagh, Senior Analyst Asia examines how Covid-19 both connects us and shows how limited our understanding is of other markets.

Six questions facing the US sports betting industry

Chris Russo, CEO, Fifth Generation Sports on the Six questions facing the US sports betting industry

Covid-19

Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.

UK law firms acting for clients in the sports industry say they are dealing with an unprecedented demand for advice after the Covid-19 outbreak caused the widespread cancellation of sporting events.

SportBusiness' US editor Eric Fisher looks at when the US major leagues expect to get back to normality in the wake of the Covid-19 pandemic.

With its biggest market at the epicentre of the coronavirus epidemic, table tennis is one of the sports most affected

The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.

English lower league club Exeter City's personal commitment to commercial partners has put the club on solid ground during the Covid-19 crisis. Callum McCarthy speak to club chairman Julian Tagg about the club's journey thus far and the hard road ahead.

Octagon’s John Shea: The pent-up demand from a consumer standpoint will be there

SportBusiness talks to the global president of marketing and events for Octagon Worldwide as he looks to work through current public health crisis, and plan ahead for the return of the sports industry to full activity.

Read this month’s interview here.

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