In-depth analysis of the commercial strategies of the world’s leading companies in sport
WHAT SPORTBUSINESS PROFESSIONAL OFFERS YOU
News & Analysis
Each day on our website we deliver in-depth analysis of the strategies utilised by the leading global leagues, teams, franchises and events in the following business areas: Sponsorship, Media, Merchandising, Hosting, Marketing and Digital strategies. You also get our a daily email to keep you up-to-date, with the latest breaking news.
Sample AnalysisSuper signings: How super clubs monetise superstar athletes
Our regular suite of reports provides even deeper analysis of the hottest topics in the business of sport such as: Sponsorship Works, Fan XP, Artifical Intelligence, Virtual Reality and OTT. These reports help you to understand how rights-holders make strategic decisions, grow fan bases, activate sponsorships and much more.
Sample ReportThe OTT report | Chapter four: The future
All the best content from across SportBusiness is curated in SportBusiness Review - the leading print magazine for the sports business industry. Published 10 times per year, it features interviews with the industry's most important people, along with in-depth analysis and reports of the most important trending topics.
See Previous IssuesSportBusiness Review May 2019
SPORTBUSINESS PROFESSIONAL HELPS YOU TO
- Identify new revenue streams
- Benchmark your business strategy against leading sports rights-holders
- Develop new marketing strategies
- Identify new sponsorship activation strategies
- Learn about new trends in media and marketing
- Analyse competitor activity
THE BEST OF SPORTBUSINESS PROFESSIONAL
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.
Ahead of his appearance at the Sports Decision Makers Summit in Miami on May 7, 23 Capital Co-founder Stephen Duval discusses the way a creative approach to finance has opened the door to funding in the sector.
Team using moment in spotlight to help fund construction of transformative new venue Key stakeholders will be invited to Atlanta; meetings with potential partners also arranged
Soccer clubs across the United States are stepping up pressure on US Soccer Federation president Carlos Cordeiro to open discussions on its closed league system which, they say, is stifling growth
WHAT OUR CLIENTS SAY
SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
SportBusiness Media is indispensable for those working in the sports industry and managing media rights.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients.