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DDMC’s purchase of Super Sports Media secures the media rights for the English Premier League in China for the next two seasons (Mike Hewitt/Getty Images)
18 Jul 2017

In this week's China sports industry round-up: DDMC buys the owner of English Premier League rights in China for $500m, financial giant Bank of China becomes the first official partner of Beijing 2022, and Alisports unveils plans for the world's richest rugby sevens tournament in Shanghai.

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More from Emerging Markets
Fans react during the ELEAGUE: Counter-Strike: Global Offensive Major Championship finals in January (Kevin C. Cox/Getty Images)
17 Jul 2017

Esports is expected to have an audience of almost 200 million viewers in just two years' time, but, as Richard Clarke suggests, the sector faces a number of significant hurdles if it is to fulfil its potential.

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More from Esports
Real Madrid's Uefa Champions League final victory over Juventus was broadcast live via BT Sport's VR app (Laurence Griffiths/Getty Images)
6 Jul 2017

BT Sport's coverage of this season's Uefa Champions League final was arguably the most ambitious deployment yet of virtual reality in sport. With hardware sales soaring, production values improving and cost decreasing, Richard Welbirg asks if VR's time has finally come.   

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More from TV Rights
St. Pauli fans (Getty Images)
12 Jun 2017

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the first of a three-part series, Frank Dunne takes a look at German football club St. Pauli.

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Sport in focus: Golf

Ben Cronin explores how rule changes and format experimentation implemented by golf’s administrators are aiming to make the sport more accessible to the public.

HSE Cake managing director Jim Dowling argues that as golf chases new fans it shouldn't throw the Mercedes out in favour of a gold-plated Lamborghini

The Masters has established itself at the top table of golf majors thanks to a long-term strategy of careful quality control over its brand. Richard Gillis reports.