Sport in Saudi Arabia is on the cusp of enormous change. Crown Prince Mohammed bin Salman – the heir to the kingdom’s throne and one of the two most powerful men in the country along with his father, King Salman bin Abdulaziz – has targeted sport as one of the vehicles of his ambitious plan to transform the country.Read on
Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.Read on
The annual TVSM Global Report uses the data from TV Sports Markets Rights Tracker to put a figure on the global value of the sports media rights market. It also includes values for the top sports, top properties and top markets. The figures are accompanied by explanatory text and analysis.Read on
In the first part of a series on frictionless stadium technology, Ben Cronin examines how Bath Rugby has invested in a piece of white label software that allows fans to pre-order half-time drinks and snacks.Read on
The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives.Read on
HE Aref Al Awani, General Secretary of the Abu Dhabi Sports Council explains how the Emirate’s continuing investment in a world class sports infrastructure serves the local population and the international community.
Perform has become a leader in the sports media and digital content sector over the last 10 years thanks to successful partnerships with organisations that share its vision and innovative approach. Here, some of Perform’s most celebrated clients from across the industry discuss the secrets of its success.
Equestrian dressage is one of the few sports to attract a fan base that is both predominantly female and in the higher income bracket. Add to this its increasing global popularity, and you understand why sponsors are taking such a keen interest.
Ashgabat, capital of the central Asian country of Turkmenistan, exploded onto the world sporting stage in style when its gleaming new Olympic Complex hosted the 5th Asian Indoor and Martial Arts Games.
Sport in focus: Motorsport
With governments, manufacturers and consumers opening up to electric, motorsport is already preparing for a post-petrol and diesel age. Andy Fry reports.
SpeedMachine, the new Silverstone rallycross motorsport festival from WME | IMG, mixes the best of cars, music and food. Ben Cronin asks if there is an appetite for this kind of event.
Force India's deal with Sport Bible could be a precursor to Formula One establishing a new relationship with social media. Andy Fry finds out more.
MotoGP is the latest sports property to launch its own esports competition mixing virtual and real-life encounters. Sport Business International finds out more.