SportBusiness International

Analysis and insight for the global sports business

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Natwest will serve as title sponsor of Six Nations rugby in a one-year deal
Comment
15 Nov 2017

Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.

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More from Sponsorship & Marketing
Report
7 Nov 2017

The annual TVSM Global Report uses the data from TV Sports Markets Rights Tracker to put a figure on the global value of the sports media rights market. It also includes values for the top sports, top properties and top markets. The figures are accompanied by explanatory text and analysis.

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Article
4 Oct 2017

The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives. 

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HE Aref Al Awani, General Secretary of the Abu Dhabi Sports Council explains how the Emirate’s continuing investment in a world class sports infrastructure serves the local population and the international community.

Ashgabat, capital of the central Asian country of Turkmenistan, exploded onto the world sporting stage in style when its gleaming new Olympic Complex hosted the 5th Asian Indoor and Martial Arts Games.

Sport in focus: Motorsport