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Zhao Jun | China’s '8-billion-dollar sister' looks to renegotiate CSL deal

Zhao Jun | China’s '8-billion-dollar sister' looks to renegotiate CSL deal

By: Ben Cronin

Posted:
30 Oct 2017
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  • CSM wants to renegotiate 8 billion yuan deal for Chinese Super League rights
  • Restrictions on star signings have damaged value of product
  • Company needs pay-TV market to grow to make the rights more profitable

There are plenty of clues about the cooling of the Chinese sports media market at this year’s Sportel conference in Monaco.

For a start, there is no exhibitor stand this time around for LeSports – perhaps the most obvious casualty of the once burgeoning sector’s overreaching of itself. Beyond that, only one company from the country, China Sports Media (CSM), has decided to take out space at the show.  

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