SportBusiness International

Analysis and insight for the global sports business

TVSM Global Report 2017

TVSM Global Report 2017

Published date:
7 Nov 2017
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The annual TVSM Global Report uses the data from TV Sports Markets Rights Tracker to put a figure on the global value of the sports media rights market. It also includes values for the top sports, top properties and top markets. The figures are accompanied by explanatory text and analysis.

The information in this report has been compiled using the TVSM Rights Tracker, the intelligence tool for interrogating TV Sports Markets’ unique database of sports media rights values. The value of rights for properties not included in Rights Tracker, and for upcoming deals not yet announced, has been either gathered from figures reported in the media or estimated by the TV Sports Markets team.

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7 Nov 2017

The global value of sports media rights was just under $47bn in 2017, up from $43.6bn in 2016. Year-on-year growth will continue, with the value of the market forecast to break the $50bn-barrier in 2019 and reach almost $54.3bn by 2021.

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7 Nov 2017

The American football total is composed entirely of the global revenue for the National Football League. In this report US college American football is classified under college sports, while indoor formats (such as the Arena Football League) are also counted as a separate category.

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7 Nov 2017

Global sports media rights value is highly concentrated in a small number of the most popular properties. The top 20 properties account for $34.9bn in 2017, an 8 per cent increase on 2016. The top 20 properties account for 74 per cent of the global total.

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7 Nov 2017

The NFL is by far the largest generator of media rights revenue among the world’s sports properties, courtesy of being the most popular property in the world’s biggest consumer market. The league derives almost all its $7.3bn annual rights income from its domestic market.

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7 Nov 2017

The NFL is by far the largest generator of media rights revenue among the world’s sports properties, courtesy of being the most popular property in the world’s biggest consumer market. The league derives almost all its $7.3bn annual rights income from its domestic market.

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7 Nov 2017

The US is by far the largest sports media rights market in the world with a value of $21.2bn in 2017, a 6.5-per-cent increase on 2016. The US provides 45 per cent of global sports media rights value and is over four times the size of the second-largest market, the UK.

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7 Nov 2017

France is an extremely dynamic sports media market with five main players – public-service broadcaster France Télévisions, commercial broadcaster TF1, and pay-television broadcasters beIN Sports, Canal Plus and SFR Sport.

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7 Nov 2017

Despite having Europe’s biggest economy, Germany’s sports-rights market for years lagged far behind the UK, Italy and France due to a relatively weak pay-television industry. This changed substantially in the past year.

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7 Nov 2017

Australia has several highly-popular sports, unlike many markets around the world which are dominated by one or two. Australian rules football, cricket and rugby league are the most valuable in media rights terms, with football, the Olympics and rugby union making up a second tier.

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7 Nov 2017

Ice hockey’s NHL dominates the market in Canada. The current central league deal is worth $417m per year, and regional deals by the seven Canadian NHL teams are worth a further $190m. Combined, the NHL accounts for 65 per cent of the total value of the market.

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7 Nov 2017

Sports media rights are usually sold on a pan-Indian subcontinent basis, taking in Pakistan, Bangladesh and several smaller countries as well as India. India-based pay-television broadcasters such as Star and Sony Pictures Networks India tend to acquire the most valuable rights.

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