SportBusiness International

Analysis and insight for the global sports business

TVSM Global Report 2016

TVSM Global Report 2016

Published date:
6 May 2016
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The annual TVSM Global Report uses the data from TV Sports Markets Rights Tracker to put a figure on the global value of the sports media rights market. It also includes values for the top sports, top properties and top markets. The figures are accompanied by explanatory text and analysis.

The 2016 edition includes a table of the most valuable individual deals from the preceding 12 months, and analysis by the TV Sports Markets team of significant developments to look out for during 2016-17 that will affect the global market value.

 

Report Items

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6 May 2016

The global value of sports media rights hit $43bn in 2016, a 9.8-per-cent increase on 2015 and 57 per cent more than 2010. Sports rights proved relatively resilient to the recession in the early part of the decade and the global value has increased every year since 2010, with annual growth peaking at 15 per cent in 2014.

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6 May 2016

Among sports, football is by far the world’s largest generator of rights fees at $16.7bn in 2016. This represents 39 per cent of the global market, and more than double the level generated by the second-largest sport, American football.

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6 May 2016

Baseball is forecast to have the third-fastest compound annual growth rate among the top 10 sports over 2010-19 at 7.1 per cent. It is the third most valuable sport at $3.5bn in 2016, but is due to be overtaken by basketball in 2017.

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6 May 2016

Basketball overtook US college sport in 2016 and is forecast to surpass baseball to become the world’s third-most valuable sport in 2017. It is forecast to be the fastest growing of the top 10 sports between 2010 and 2019 with a 9.8 per cent CAGR.

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6 May 2016

This ‘sport’ covers US university sports competitions, including American football, basketball and ice hockey. It will generate $3bn in 2016, a 3.7-per-cent increase on 2015. Despite the increase, US college sport has since the last report dropped by one place in the top 10 sports ranking, following strong growth by basketball.

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6 May 2016

Unlike most other sports in the top 10, no single event drives the global cricket total. In 2015, International Cricket Council events overtook Cricket Australia events to become the most valuable property in the sport, accounting for over a quarter of the total.

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6 May 2016

The NFL is by far the largest single generator of media rights revenue, courtesy of being the most popular sports property in the world’s biggest consumer market. The league derives almost all of its $7.2bn rights income from its domestic market, as American football’s popularity outside the US is relatively small.

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6 May 2016

The US is by far the largest sports media rights market in the world with a value of $20bn in 2016, nearly five times the size of the second-largest market, the UK. The US provides 47 per cent of global sports media rights value.

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6 May 2016

Italy is the second-largest market in Europe after the UK, and the third-biggest in the world. The value of the market is largely driven by competition between leading pay-television broadcasters Sky Italia and Mediaset Premium for rights to the domestic football league, Serie A.

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6 May 2016

Australia has several highly-popular sports, unlike many markets around the world which are dominated by one or two. Australian rules football, cricket and rugby league are the most valuable in media rights terms, with soccer, the Olympics and rugby union making up a second tier.

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6 May 2016

Sports media rights are usually sold on a pan-Indian subcontinent basis, taking in Pakistan, Bangladesh and several smaller countries as well as India. Indiabased pay-television broadcasters such as Star and Ten Sports tend to acquire the most valuable rights, and either show them on their own channels in the different countries or sublicense them to local broadcasters.

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