SportBusiness International

Analysis and insight for the global sports business

SportBusiness International magazine

SportBusiness International is the longest-established and leading magazine covering the global industry of sport. Each month the magazine delivers exclusive features, data and analysis for the key areas of the business of sport including sponsorship, media, events and stadia.

Every information-packed issue brings readers exclusive insights into the wide spectrum of emerging opportunities and threats, and our extensive range of articles cover topics as diverse as second-screen sponsorship activation, currency risk management and new broadcast channels, to winning major events, naming rights and smartphone apps for sport.

Our analysis is relied upon by the major players in the industry and our intelligence underpins some of the biggest decisions made in world sport.

Find out how to subscribe to SportBusiness International or access back issues.