This report is designed to bring readers up to date with some of the biggest developments in sport and digital media in the period from July 2013 to July 2014. Topics covered include the NFL’s ground-breaking use of Twitter’s Amplify programme, the opportunities being missed with internet-connected TV sets, and the ongoing fallout from the European Court of Justice’s 2011 ruling in the English Premier League’s case against English publican Karen Murphy.
These stories represent only a fraction of the developments in the last year in this fast-moving sector. It would impossible to cover them all in depth. But we feel this selection will arm readers with insight into cutting edge strategies and important trends that will assist them no matter where they work in the sports business.
We use the phrase “digital media” in this report in relation to the delivery of sports media via internet-connected and mobile devices, as opposed to traditional television and radio platforms. The platforms are increasingly converging, in terms of the way media rights are sold and products for the consumer are packaged. But we feel that there is still enough going on around the development of internet and mobile products, separately from the traditional platforms, to warrant a standalone report.
The articles within are mostly adapted from stories in the TV Sports Markets newsletter. TV Sports Markets is SportBusiness Group’s specialist media division. The report also contains an exclusive feature on the use of video on social media platforms.
Sport & Digital Media 2013-14 is designed to give readers a solid grasp of some of the biggest developments in sport and digital media in the 2013-14 period, including: the NFL’s ground-breaking use of Twitter’s Amplify programme, the opportunities being missed with internet-connected TV sets, and the ongoing fallout from the European Court of Justice’s 2011 ruling in the English Premier League’s case against English publican Karen Murphy.Read on
American football’s National Football League (NFL) began distributing exclusive clips via Twitter in 2013 in a move designed to encourage take-up of other NFL media such as live television coverage.Read on
The exploitation of short-form content across multiple platforms has become a central part of North American basketball league the NBA’s global media rights strategy over the last three years.Read on
How digital platforms are knitted into the NBA's global media rights strategy - an interview with Matt Brabants, SVP, global media distribution and business operations, and Elsa Memmi, VP, global media distribution EMEA.Read on
Two services launched this summer showed the increasing strategic and commercial importance of short-form content to the big US sports leagues and underlined the degree to which US sport is leading the way in exploiting digital media.Read on
The English Premier League in July 2013 successfully stopped a popular pirate website illegally live streaming its matches in the UK by making internet service provider (ISPs), instead of the websites, the target of legal action.Read on
Data from Know the Fan – The Global Sports Media Consumption Report 2014 suggests sports and media companies are missing an opportunity to engage fans and drive revenues using internet-connected TV sets. According to the report, sports fans using internet-connected sets believe they have more control over the sport they watch, that a greater range of sport is available to them, and that the sports content available is more personalised to their tastes.Read on