Sponsorship Works 2016 | Sponsorship Case Study | Dongfeng Peugeot, Longines and Lacoste with Fédération Française de Tennis

For the past four editions of the French Open at Roland-Garros, primary sponsors Dongfeng Peugeot (Peugeot’s partner in China), watchmaker Longines and lifestyle brand Lacoste helped create 'Roland-Garros in the City'.

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