SportBusiness International

Analysis and insight for the global sports business

Sponsorship Works 2016

Sponsorship Works 2016

Published date:
24 Mar 2016
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Sponsorship Works is an annual casebook of sponsorship and activation case studies.

Report Items

Article
24 Mar 2016

This year’s Sponsorship Works brings you 18 case studies of best practice sports sponsorships from around the world. It has targeted entries from more markets and with a greater level of detail than ever before.

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Article
23 Mar 2016

International insurance company AIG's sponsorship of the New Zealand All Blacks, rugby union's most successful national team, provided a global platform to build the brand values that the company stood for, launch a new visual brand identity and use ticket and hospitality assets to engage employees, customers and drive new business.

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Article
23 Mar 2016

Havas Sports & Entertainment Cake raised banking group Barclays’ brand trust – a metric notoriously difficult to affect within financial services – by 28 per cent against an objective of 10 per cent with a mass UK audience by leveraging the Barclays Premier League and the UK’s love of football to create meaningful fan engagement.

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Article
23 Mar 2016

EuroBasket 2015 presented by Beko took place in Croatia, France, Germany and Latvia. it was broadcast in more than 100 countries and registered a cumulative TV audience of 189m1. It was attended by 711,131 spectators, an increase of 116 per cent on the 2013 edition.

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Article
23 Mar 2016

Australian nutritional supplements company Blackmores has been a leader in its sector for more than 80 years. The company is committed to the use of high-quality ingredients, consistent delivery of product and the distinctive provision of free health advisory services in a competitive marketplace.

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