For every official sponsor at the Rio Olympics there will be a rival seeking to disrupt the impact of the official advertising campaigns. Jennifer Gibson, senior associate in the dispute resolution team at independent UK law firm Burges Salmon LLP looks at the steps that will be taken to protect Olympic partnersRead on
Ollie Silverton, winner of the GMR Marketing and SportBusiness Group Ultimate Sports and Entertainment Internship, travelled to Paris during the Euro 2016 tournament to see the Champ de Mars fan zone. In a series of videos he looks at how the different brands activated in this area during the tournament.Read on
UEFA General Secretary Gianni Infantino addressed several of the biggest issues facing European football today at the Leaders Sport Business Summit, and backed some of the federation’s big policies, including financial fair play and the expanded Euro tournament.Read on
- On September 19, UEFA will decide which 13 cities across Europe host Euro 2020. SportBusiness International Deputy Editor Owen Evans met UEFA General Secretary Gianni Infantino to get his take on the opportunities and challenges for the new event set-up.Read on
Major sports event hosting could be on the cusp of a revolution if UEFA’s multi-host format for Euro 2020 is successful. This month, the governing body for European football will vote on which 13 cities will hosts the flagship international tournament, and Owen Evans met UEFA General Secretary Gianni Infantino last month to get his take on the opportunities and challenges for the hosting concept.
Uefa hopes to make around 25 per cent more sponsorship revenue from its Champions League deals in the next cycle, 2015-16 to 2017-18, and also aims to increase Europa League sponsorship income, thanks to several new features in its sales strategy.Read on