Leadership in events is the hidden opportunity in sport. With great leadership events can live up to their potential delivering on all levels for audiences, athletes, rights holders and commercial partners.Read on
The Turkish sponsorship market can be divided into three main sub-categories: sponsors which invest heavily internationally, sponsors which invest professionally locally and sponsors which invest locally through personal connections. The major change in the recent years is the growth of in the first two categories.Read on
Barney Francis, Managing Director of the Sky Sports channels at UK pay- broadcaster BSkyB, talks to Kevin Roberts about partnerships, competition and the secret formula of Sky Sports’ success.Read on
Nearly all sports sponsorships now incorporate a social media element, but whilst it may generate ‘buzz’, is it possible to evaluate commercial returns? The answer is a qualified ‘yes’ according to a new sportBusiness report.Read on
Developments in CRM (customer relationship management) techniques have made it one of the most competitive sectors of the sports industry. In this article we pick out examples of best practice and review the systems that are shaping the customer experience and unlocking new revenue streams.Read on
Customer relationship management (CRM) has gone from being an embarrassment to a significant opportunity in sport as these three case studies - Cricket, Bowling and Major League Soccer - show very clearly.Read on
America’s Cup Event Authority chief executive Stephen Barclay tells SportBusiness about casting aside negative press and what has been done to try make this September’s Cup the most commercially successful yet.Read on
The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.Read on
It was with a deep sense of shock and sadness that we received news from FIBA Europe of the sudden and untimely death of its president Olafur Rafnsson. The loss of his remarkable energy, intellect and vision will be felt very deeply by the organisation and by all those in sport who share a passion for its future.Read on
In 2012, the number of tourists visiting Malaysia rose to more than 25 million, a year-on-year increase of four per cent.
Bringing major international sport to the region has played a central role in the country's tourism strategy, and the hosting of events such as Formula One and MotoGP grands prix and ATP (Association of Tennis Professionals) and WTA (Women's Tennis Association) tournaments has made Malaysia an important destination for rights-holders looking to establish a presence on the Asian continent.
In an exclusive interview with SportBusiness Group editorial director Kevin Roberts at the 2013 SportAccord International Convention in St. Petersburg, Tony Nagamaiah, general manager of Malaysia Major Events, explains the country's ambitions to become the premier destination for international sports events in Asia.Read on
This is your opportunity to discover the best sports management courses in the world.
SportBusiness International published its 2013 Postgraduate Sports Course Rankings in May after surveying hundreds of former students and dozens of universities across the globe.
As well as finding out the overall winner, you can also discover the best courses in North America and Europe, the leading programmes for French-speakers, which courses are producing the wealthiest alumni and the latest developments in education online.
From its inception and first edition in Singapore in 2010, the Youth Olympic Games is now one of the most prestigious multi-sport games properties. However, the process of deciding who will stage the next editions is still designed to present as few barriers as possible to aspiring YOG hosts. Bidding cities are prevented from spending on advertising and there are restrictions on the number of new venues that can be included in any proposal.Read on
Russian gas giant, Gazprom has an image problem that it hopes sponsorship of football will help overcome. Its approach is a case study in using soft branding initiatives to spread its influenceRead on
Wimbledon is more than a tennis grand slam but it's unique character has to be nurtured if it is to avoid being taken over by commercial interests. It is a line that CEO Richard Lewis treads with finesse and passion.Read on