SportBusiness International in-depth research reports are listed here in alphabetical order by title. Click on the titles to access the content within each report.
Ticket sale volumes and value represents one of the key performance indicators for professional sports venues, teams and events, both in terms of their brand value and the profitability of the industry. Maximising Revenue from Ticketing and CRM offers insight and new opportunities for increasing live audiences and ticketing revenue.Read on
This report examines the case for public investment and involvement in sport and establishes the bases on which this can be most effective in achieving policy objectives for government and creating lasting legacy gains for sport.Read on
There are a large number of mid-level events requiring investment of money and expertise and involving large numbers of people. This report provides a sympathetic and practical guide to some of the main issues that occupy most organisers. It has been written by many with personal experience of the stresses and strains, the highs and the lows.Read on
Stadia and Arenas: Advanced Commercial Strategies assesses the options available to venue developers and operators to optimise and increase revenue in their properties and justify and finance the development of new projects.Read on
Sports Tourism: Strategies for Successful Development aims to meet the needs of aspiring and evolving sports tourism destinations for information, intelligence and best practice guidance in the development of sports tourism strategy and to offer sports properties, brands and other potential stakeholders an insight into the strategic processes of the destinations with whom they seek to work.Read on
This report examines bidding for major sports events in all areas, from making the initial decision to mount a bid, through putting together the components of a successful campaign and – for the unlucky majority – responding to ultimate defeat in the committee room.Read on