SportBusiness International

Analysis and insight for the global sports business

Reports

SportBusiness International in-depth research reports are listed here in alphabetical order by title. Click on the titles to access the content within each report.

  • Report
    15 Jul 2014

    In the second in a series of five mini reports by SportBusiness International, Ultimate Sport Cities head judge Rachael Church-Sanders takes a closer look at the category of Legacy, alongside fellow judges Terrence Burns, managing director at Teneo Strategy; Hazem Galal, partner at PwC; and Lars Haue-Pedersen, managing director at TSE Consulting.

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  • Report
    6 Jun 2014

    Producing sport for television and other video platforms is an increasingly complex business. In this report, we look at the latest developments and trends in the sector, including how productions are planned; camera technologies; the journey from SD to UHD, via 4K and 3D; the challenges of outside broadcasting; and much more.

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  • Report
    17 Mar 2014

    Ultimate Sports Cities 2012 ranks the sports hosting credentials of cities across the world in criteria including transport, accommodation, venues, security and marketing.

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  • Report
    1 Nov 2013

    SportBusiness in Numbers provides valuable, exclusive data and insight on the sports industry from top research consultancies across the world. It covers data in sports finance, sponsorship, events and media rights. The seventh edition was published in November 2013.

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  • Report
    30 Aug 2013

    Sponsorship Works 2013 brings over 20 brand new case studies of best practice sports marketing from around the world. Case studies covered include Budweiser and The FA Cup, Avea and the NBA, Johnnie Walker and Vodafone McLaren Mercedes and many more.

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  • Report
    1 Nov 2012

    A report examining the main issues surrounding the growing digital sportsbook industry including betting market overviews; areas of opportunity; factors affecting growth in the industry; marketing strategies of online and mobile sportsbooks, regulatory issues and the growing role of smartphones, social media and in-play betting.

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  • Report
    1 Nov 2012

    SportBusiness in Numbers provides valuable, exclusive data and insight on the sports industry from top research consultancies across the world. It covers data in sports finance, sponsorship, events and media rights. The sixth edition was published in 2012.

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  • Report
    1 Oct 2012

    Social Media and Sport is a full end-to-end resource that will guide you through social media strategy from planning and implementation to activation and measurement.

     

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  • Report
    1 Sep 2012

    The 2012 edition of Sponsorship Works looks into the very best sponsorship programmes from around the sporting world. Case studies covered include Skoda & IIHF Ice Hockey World Championship, Mars & The Football Association, and Hugo Boss & Vodafone McLaren Mercedes.

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  • Report
    1 Oct 2011

    Stadia and Arenas: Maximising the Value of Venues analyses the key business areas and provides commercial strategies for generating incremental revenue, increasing visitor numbers and enhancing the fan experience, as well as offering guidance for those considering or planning new build projects or the refurbishment of existing facilities.

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  • Report
    1 Aug 2011

    A forensic explainer of the sports media rights business by former TV Sports Markets editor Frank Dunne.

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  • Report
    1 Jun 2011

    Title Sponsorship and Naming Rights explores the best (and worst) examples of naming rights and title sponsorship, setting out the key influences that drive decision-making and identifying best practice in all aspects of the creation, delivery and conclusion of these partnerships.

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  • Report
    1 Mar 2011

    This report examines the relationship between sports marketing and social responsibility and provides insight into sport and public sector sponsorship and various corporate social responsibility (CSR) strategies.

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  • Report
    1 Mar 2011

    Ticket sale volumes and value represents one of the key performance indicators for professional sports venues, teams and events, both in terms of their brand value and the profitability of the industry. Maximising Revenue from Ticketing and CRM offers insight and new opportunities for increasing live audiences and ticketing revenue.

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  • Report
    1 May 2010

    This report examines the case for public investment and involvement in sport and establishes the bases on which this can be most effective in achieving policy objectives for government and creating lasting legacy gains for sport.

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  • Report
    1 Apr 2010

    There are a large number of mid-level events requiring investment of money and expertise and involving large numbers of people. This report provides a sympathetic and practical guide to some of the main issues that occupy most organisers. It has been written by many with personal experience of the stresses and strains, the highs and the lows.

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  • Report
    1 Apr 2009

    Stadia and Arenas: Advanced Commercial Strategies assesses the options available to venue developers and operators to optimise and increase revenue in their properties and justify and finance the development of new projects.

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  • Report
    1 Apr 2009

    Sports Tourism: Strategies for Successful Development aims to meet the needs of aspiring and evolving sports tourism destinations for information, intelligence and best practice guidance in the development of sports tourism strategy and to offer sports properties, brands and other potential stakeholders an insight into the strategic processes of the destinations with whom they seek to work.

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