SportBusiness International

Analysis and insight for the global sports business

Reports

SportBusiness International in-depth research reports are listed here in alphabetical order by title. Click on the titles to access the content within each report.

  • Report
    30 Nov 2014

    The 2014 edition of our annual sponsorship activation casebook includes activations by Chevrolet and Manchester Utd, Orange and the French rugby federation, and 888poker and Luis Suarez.

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  • Report
    1 Oct 2014

    In the third in a series of five mini reports on the business of sports event hosting, in association with the Ultimate Sports Cities rankings, we take a look at security. There is a discussion of the major issues around security and major events, and a case study looking at London and G4S.

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  • Report
    1 Oct 2014

    Case studies looking at why London, Melbourne, Sochi, Copenhagen and Calgary were the top-ranked cities in the 2014 SportBusiness Ultimate Sports Cities awards in the category of Tourism & Public Interest. Factors such as local support for sports events, and the strength of the existing tourism industry were considered.

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  • Report
    1 Sep 2014

    A report bringing readers up to date with some of the biggest developments in sport and digital media in the period from July 2013 to July 2014. Topics covered include the NFL’s ground-breaking use of Twitter’s Amplify programme, the opportunities being missed with internet-connected TV sets, and the ongoing fallout from the European Court of Justice’s 2011 ruling in the English Premier League’s case against English publican Karen Murphy.

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  • Report
    15 Jul 2014

    In the second in a series of five mini reports by SportBusiness International, Ultimate Sport Cities head judge Rachael Church-Sanders takes a closer look at the category of Legacy, alongside fellow judges Terrence Burns, managing director at Teneo Strategy; Hazem Galal, partner at PwC; and Lars Haue-Pedersen, managing director at TSE Consulting.

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  • Report
    6 Jun 2014

    Producing sport for television and other video platforms is an increasingly complex business. In this report, we look at the latest developments and trends in the sector, including how productions are planned; camera technologies; the journey from SD to UHD, via 4K and 3D; the challenges of outside broadcasting; and much more.

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  • Report
    17 Mar 2014

    Ultimate Sports Cities 2012 ranks the sports hosting credentials of cities across the world in criteria including transport, accommodation, venues, security and marketing.

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  • Report
    1 Nov 2013

    SportBusiness in Numbers provides valuable, exclusive data and insight on the sports industry from top research consultancies across the world. It covers data in sports finance, sponsorship, events and media rights. The seventh edition was published in November 2013.

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  • Report
    30 Aug 2013

    Sponsorship Works 2013 brings over 20 brand new case studies of best practice sports marketing from around the world. Case studies covered include Budweiser and The FA Cup, Avea and the NBA, Johnnie Walker and Vodafone McLaren Mercedes and many more.

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  • Report
    1 Nov 2012

    A report examining the main issues surrounding the growing digital sportsbook industry including betting market overviews; areas of opportunity; factors affecting growth in the industry; marketing strategies of online and mobile sportsbooks, regulatory issues and the growing role of smartphones, social media and in-play betting.

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  • Report
    1 Nov 2012

    SportBusiness in Numbers provides valuable, exclusive data and insight on the sports industry from top research consultancies across the world. It covers data in sports finance, sponsorship, events and media rights. The sixth edition was published in 2012.

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  • Report
    1 Oct 2012

    Social Media and Sport is a full end-to-end resource that will guide you through social media strategy from planning and implementation to activation and measurement.

     

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  • Report
    1 Sep 2012

    The 2012 edition of Sponsorship Works looks into the very best sponsorship programmes from around the sporting world. Case studies covered include Skoda & IIHF Ice Hockey World Championship, Mars & The Football Association, and Hugo Boss & Vodafone McLaren Mercedes.

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  • Report
    1 Oct 2011

    Stadia and Arenas: Maximising the Value of Venues analyses the key business areas and provides commercial strategies for generating incremental revenue, increasing visitor numbers and enhancing the fan experience, as well as offering guidance for those considering or planning new build projects or the refurbishment of existing facilities.

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  • Report
    1 Aug 2011

    A forensic explainer of the sports media rights business by former TV Sports Markets editor Frank Dunne.

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  • Report
    1 Jun 2011

    Title Sponsorship and Naming Rights explores the best (and worst) examples of naming rights and title sponsorship, setting out the key influences that drive decision-making and identifying best practice in all aspects of the creation, delivery and conclusion of these partnerships.

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  • Report
    1 Mar 2011

    This report examines the relationship between sports marketing and social responsibility and provides insight into sport and public sector sponsorship and various corporate social responsibility (CSR) strategies.

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