SportBusiness International

Analysis and insight for the global sports business

Reports

SportBusiness International in-depth research reports are listed here in alphabetical order by title. Click on the titles to access the content within each report.

  • Report
    16 May 2017

    This year's Sponsorship Works brings you 21 case studies of best practice sports sponsorships from around the world. It has targeted entries from multiple markets but with a special emphasis on sponsorships with a strong digital or social media dimension.

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  • Report
    31 Mar 2017

    A report commissioned from SportBusiness by the Budapest campaign to host the 2024 Olympics, looking at what the future holds for the Olympic Games, with particular reference to the changing habits and attitudes of young people.

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  • Report
    1 Mar 2017

    Is Augmented Reality another over-hyped technology that lacks a solid foundation, or does it genuinely have the potential to go all the way?

    We prepared this report to answer this question.

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  • Report
    4 Aug 2016

    This report was commissioned by SportBusiness International from Nakono, a UK-based company that specialises in information and data on the digital economy. Based on interviews with media and sports industry executives, and their own data and modelling, Nakono analyse and predict how the rise of OTT (over-the-top) television viewing - essentially, television delivered via the internet - will affect sports media.

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  • Report
    6 May 2016

    Analysis and values for the global sports media rights industry, and the world's most valuable sports, properties and markets. Values calculated using the TV Sports Markets Rights Tracker database of sports media rights deals.

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  • Report
    24 Mar 2016

    The 2016 edition of our annual sponsorship activation casebook includes activations by AIG and the All Blacks, Bridgestone and the Copa Libertadores, ANZ and Asia-Pac tennis, and more. This year's edition was sponsored by MP & Silva

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  • Report
    30 Oct 2015

    Social Media and Sport in China describes the social media landscape in China, including how the major platforms operate, how they differ from those in the West, and local user behaviours. It also features case studies looking at the work of some of the sports brands and figures that have been successful in driving reach and engagement on Chinese social media.

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  • Report
    17 Jul 2015

     

    SportBusiness in Numbers gathers the highest quality data and figures on the sports business, and analyses them in incisive feature articles. Volume 8 includes:

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  • Report
    15 Jul 2015

    In the first in a series of five mini reports by SportBusiness International, Ultimate Sport Cities head judge Rachael Church-Sanders takes a closer look at the category of Event Strategy, alongside fellow judges Terrence Burns, managing director at Teneo Strategy; Hazem Galal, partner at PwC; and Lars Haue-Pedersen, managing director at TSE Consulting.

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  • Report
    16 Apr 2015

    This report takes a rounded look at the rapidly-evolving sector, profiling innovation among world-leading sports brands who are making pioneering investments in the latest technology, as well as looking at strategies that work for operators of smaller venues and lower-tier sports.

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  • Report
    30 Nov 2014

    The 2014 edition of our annual sponsorship activation casebook includes activations by Chevrolet and Manchester Utd, Orange and the French rugby federation, and 888poker and Luis Suarez.

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  • Report
    1 Oct 2014

    In the third in a series of five mini reports on the business of sports event hosting, in association with the Ultimate Sports Cities rankings, we take a look at security. There is a discussion of the major issues around security and major events, and a case study looking at London and G4S.

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  • Report
    1 Oct 2014

    Case studies looking at why London, Melbourne, Sochi, Copenhagen and Calgary were the top-ranked cities in the 2014 SportBusiness Ultimate Sports Cities awards in the category of Tourism & Public Interest. Factors such as local support for sports events, and the strength of the existing tourism industry were considered.

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  • Report
    1 Sep 2014

    A report bringing readers up to date with some of the biggest developments in sport and digital media in the period from July 2013 to July 2014. Topics covered include the NFL’s ground-breaking use of Twitter’s Amplify programme, the opportunities being missed with internet-connected TV sets, and the ongoing fallout from the European Court of Justice’s 2011 ruling in the English Premier League’s case against English publican Karen Murphy.

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  • Report
    15 Jul 2014

    In the second in a series of five mini reports by SportBusiness International, Ultimate Sport Cities head judge Rachael Church-Sanders takes a closer look at the category of Legacy, alongside fellow judges Terrence Burns, managing director at Teneo Strategy; Hazem Galal, partner at PwC; and Lars Haue-Pedersen, managing director at TSE Consulting.

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  • Report
    6 Jun 2014

    Producing sport for television and other video platforms is an increasingly complex business. In this report, we look at the latest developments and trends in the sector, including how productions are planned; camera technologies; the journey from SD to UHD, via 4K and 3D; the challenges of outside broadcasting; and much more.

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