SportBusiness International

Analysis and insight for the global sports business

Reports

SportBusiness International in-depth research reports are listed here in alphabetical order by title. Click on the titles to access the content within each report.

  • Report
    1 Jun 2018

    SportBusiness' biennial survey of the world's greatest sporting destinations returns for 2018. Browse the sections of the report or download the full PDF version here.

     Read on
  • Report
    30 Apr 2018

    The Fan XP report examines various aspects of the match day experience, from the recent vogue for fan festivals to proactive stewarding. Browse the sections of the report or download the full PDF here.

     Read on
  • Report
    3 Apr 2018

    This report examines what going OTT means for sport, exploring the forces driving the rise of streamed sports coverage, both live and on-demand, and assessing the benefits these new services can bring. It also investigates the size and strength of the barriers that are discouraging more rights holders and consumers from cutting the cord, looks at the potential impact of the tech giants joining the fray and asks how the market will evolve over the short and medium term.

     Read on
  • Report
    28 Mar 2018

    SportBusiness International presents a report on the state of women’s sport in 2018. Alongside exclusive new content featuring contributions from the agencies and organisations that are responsible for the rapid growth of the sector, we also dive into our archive, republishing interviews and features with some of the biggest names in women’s sport, including WTA founder and tennis legend Billie Jean King. The report focuses on the commercial growth of women’s sport over the course of the 21st century so far, and looks ahead the challenges it is facing in the years to come. 

     Read on
  • Report
    7 Nov 2017

    The annual TVSM Global Report uses the data from TV Sports Markets Rights Tracker to put a figure on the global value of the sports media rights market. It also includes values for the top sports, top properties and top markets. The figures are accompanied by explanatory text and analysis.

     Read on
  • Report
    16 May 2017

    This year's Sponsorship Works brings you 21 case studies of best practice sports sponsorships from around the world. It has targeted entries from multiple markets but with a special emphasis on sponsorships with a strong digital or social media dimension.

     Read on
  • Report
    31 Mar 2017

    A report commissioned from SportBusiness by the Budapest campaign to host the 2024 Olympics, looking at what the future holds for the Olympic Games, with particular reference to the changing habits and attitudes of young people.

     Read on
  • Report
    1 Mar 2017

    Is Augmented Reality another over-hyped technology that lacks a solid foundation, or does it genuinely have the potential to go all the way?

    We prepared this report to answer this question.

     Read on
  • Report
    4 Aug 2016

    This report was commissioned by SportBusiness International from Nakono, a UK-based company that specialises in information and data on the digital economy. Based on interviews with media and sports industry executives, and their own data and modelling, Nakono analyse and predict how the rise of OTT (over-the-top) television viewing - essentially, television delivered via the internet - will affect sports media.

     Read on
  • Report
    6 May 2016

    Analysis and values for the global sports media rights industry, and the world's most valuable sports, properties and markets. Values calculated using the TV Sports Markets Rights Tracker database of sports media rights deals.

     Read on
  • Report
    24 Mar 2016

    The 2016 edition of our annual sponsorship activation casebook includes activations by AIG and the All Blacks, Bridgestone and the Copa Libertadores, ANZ and Asia-Pac tennis, and more. This year's edition was sponsored by MP & Silva

     Read on
  • Report
    30 Oct 2015

    Social Media and Sport in China describes the social media landscape in China, including how the major platforms operate, how they differ from those in the West, and local user behaviours. It also features case studies looking at the work of some of the sports brands and figures that have been successful in driving reach and engagement on Chinese social media.

     Read on
  • Report
    17 Jul 2015

    SportBusiness in Numbers gathers the highest quality data and figures on the sports business, and analyses them in incisive feature articles. Volume 8 includes:

     Read on
  • Report
    15 Jul 2015

    In the first in a series of five mini reports by SportBusiness International, Ultimate Sport Cities head judge Rachael Church-Sanders takes a closer look at the category of Event Strategy, alongside fellow judges Terrence Burns, managing director at Teneo Strategy; Hazem Galal, partner at PwC; and Lars Haue-Pedersen, managing director at TSE Consulting.

     Read on
  • Report
    16 Apr 2015

    This report takes a rounded look at the rapidly-evolving sector, profiling innovation among world-leading sports brands who are making pioneering investments in the latest technology, as well as looking at strategies that work for operators of smaller venues and lower-tier sports.

     Read on

Pages