SportBusiness International

Analysis and insight for the global sports business

PDF download | The Future of Olympic Games Media Consumption

PDF download | The Future of Olympic Games Media Consumption

By: SportBusiness International team

Posted:
31 Mar 2017
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In an ever-changing world where technology and the means to engage with audiences is advancing exponentially and the number of platforms which younger generations use to interact with the world is becoming increasingly fragmented, there is a need to understand how future generations will continue to engage with the Olympic Games and the wider world of sport...

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