- Pac-12 Networks is a media organisation which operates a national and six regional networks
- The networks cover a full range of major and Olympic sports as well traditional college games like lacrosse
- Pac 12's successful partnership with Chinese commercial giant Alibaba is illustrative of its international ambitions
They call themselves ‘The Conference of Champions’ and the evidence lies in Pac-12’s record of more than 500 National Collegiate Athletic Association (NCAA) titles, some 200 more than their nearest rivals.
But while being ‘the winningest’ conference across the 24 men’s and women’s sports it represents is critical to reputation and brand value, Pac-12 Commissioner Larry Scott has another goal firmly in his sights.