SportBusiness International

Analysis and insight for the global sports business

PAC 12 Networks | Masters of their own destiny

PAC 12 Networks | Masters of their own destiny

The Washington Huskies celebrate after beating the Colorado Buffaloes in the Pac-12 Championship game (Robert Reiners/Getty Images)
7 Sep 2017
  • LinkedIn
  • Print
  • Pac-12 Networks is a media organisation which operates a national and six regional networks
  • The networks cover a full range of major and Olympic sports as well traditional college games like lacrosse
  • Pac 12's successful partnership with Chinese commercial giant Alibaba is illustrative of its international ambitions

They call themselves ‘The Conference of Champions’ and the evidence lies in Pac-12’s record of more than 500 National Collegiate Athletic Association (NCAA) titles, some 200 more than their nearest rivals.

But while being ‘the winningest’ conference across the 24 men’s and women’s sports it represents is critical to reputation and brand value, Pac-12 Commissioner Larry Scott has another goal firmly in his sights.

To read the full article you need access to SportBusiness International

Find out more
Back to top