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Opinion | Does securing a new star's social media fanbase mean the shirts will follow?
Athletes like LeBron James and Cristiano Ronaldo can move the needle like no others. SportBusiness spoke to a number of industry experts to discover how exactly clubs can monetise their prize possessions.Read on
Facebook's decision to prioritise 'meaningful social interactions' over throwaway content in changes to its news feed algorithm will have significant implications for rights holders. Adam Nelson looks at how the sports ecosystem can adapt.Read on
We asked experts from across the sports industry to discuss their expectations and predictions for 2018 in terms of digital, social media and esports. As it turned out, even their terminology smacked of straightforward urgency. This was a "disruption" and "pivot"-free zone. Pure and simple, "change" is upon us.Read on