The Numbers Game: Big Data and the Business of Sport | Big data strategy – Case study 1: Horseracing becomes a data-driven sport

In 2015, British horseracing set out to become a data-driven sport to achieve its ambition of growing attendances from six million to seven million by 2020.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here

Read this next

Business

The Numbers Game: Big Data and the Business of Sport | Big data strategy - Case study 2: Using data to build loyalty

11 Dec 2015
Business

The Numbers Game: Big Data and the Business of Sport | Privacy and data acquisition - Case Study 9: The Jockey Club – rewarding racegoers

11 Dec 2015

Star quality | The business case for investing in women's sport

1 Jun 2016

Sportradar serves up AI-driven streaming technology Sportradar 4Sight to transform ATP coverage

27 Mar 2024
From our partners
Sports Betting

British horse racing needs 'collaborative approach' to overcome decline in media and betting revenues

20 Sep 2019