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Hong Kong government repeats ‘one-off’ Olympics rights acquisition
Hong Kong’s government has gone back on a promise to steer clear of the country's media rights market, stepping in to acquire exclusive rights to the 2024 Olympic Games in Paris.
Paris 2024 revenue talks continue, ASOIF ‘has to live’ with winter sports’ share
The Association of Summer Olympic International Federations (ASOIF) continues to have discussions over the final total of Paris 2024 revenues they will receive, talks that the body concedes are “not e…
Plank-led Under Armour cedes Auburn sponsorship to Nike
Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.
Casillero del Diablo becomes Mexico national team US tour sponsor in three-year deal
The Mexican Football Federation (FMF) has announced a sponsorship deal with Chilean wine Casillero del Diablo for Mexico's annual US 'MexTour' in a deal that encompasses the men's and women's national…
Growth plans set out for Grand Slam of Curling as Sportsnet sells up
The Curling Group has agreed a deal to assume ownership and operations of Canadian-focused events organisation the Grand Slam of Curling.
Coe: Olympic prize money is ‘the right thing to do’
World Athletics has taken the unprecedented step of ringfencing a share of its Olympic revenues to reward gold medal winners at the Games
By Sector
TV 2 seals crucial Champions League renewal in Norway
TV 2 Group managing director and editor in chief Olav Sandnes said in a press release the media group had faced “strong competition” and that Champions League rights “are not sold on the cheap”.
10 Apr 2024
WNBA makes stand for reproductive freedom with Opill deal
The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
10 Apr 2024
Growth plans set out for Grand Slam of Curling as Sportsnet sells up
The Curling Group has agreed a deal to assume ownership and operations of Canadian-focused events organisation the Grand Slam of Curling.
10 Apr 2024
Coe: Olympic prize money is ‘the right thing to do’
World Athletics has taken the unprecedented step of ringfencing a share of its Olympic revenues to reward gold medal winners at the Games
10 Apr 2024
More News
Premier Sports completes UK return after Viaplay buy back
In November, Premier said that it had “agreed to take back control of the business” in a deal subject to competition approval after completing its July 2022 takeover.
TV 2 seals crucial Champions League renewal in Norway
TV 2 Group managing director and editor in chief Olav Sandnes said in a press release the media group had faced “strong competition” and that Champions League rights “are not sold on the cheap”.
WNBA makes stand for reproductive freedom with Opill deal
The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
Fifa open to reverse ban on overseas league matches after historic settlement
Fifa says it will consider changes to its policy that currently blocks domestic football league matches from being played in other countries, paving the way for high-profile competitive league games to…
LiveMode’s Fifa love affair continues with 2026 World Cup sales mandate
LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.
WrestleMania XL hailed as ‘biggest ever’ in turning point for pro wrestling
WWE has announced that WrestleMania XL has become the most-successful and highest-grossing event in company history.
Inside Track
Flo Lloyd-Hughes | Women’s sport needs to be cautious of fairy godmother magic
Football writer and broadcaster Flo Lloyd-Hughes challenges the narrative around women's sport's boom and its bid to be commercially sustainable.
Dominic Lytwyn | China’s most impactful sporting events of 2023
Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.
Lucy Basden-Smith | Women’s rugby needs a thriving club game – and brands to back it
Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.
Gavin Hadley | Despite setbacks, optimism remains for F1’s future in APAC
Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.