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News
12 Jun 2018

The Asian Football Confederation’s new commercial rights partners have stated their intention to tap into the growing Chinese market, as well as the sport’s presence in Asia as a whole, to transform the governing body’s competitions into “truly world-class” properties.

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News
11 Jun 2018

Chinese technology and entertainment experience company LUCI has agreed a deal to sponsor the 2018 Fifa World Cup in Russia ahead of the start of the national team football tournament later this week.

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News
11 Jun 2018

The Asian Football Confederation has today (Monday) entered into an agreement with the DDMC Sports International division of Chinese sports and entertainment company Wuhan DDMC Culture Co, and Fortis Sports, a joint venture made up of the Catalyst Media and Synergy Sports agencies, for its commercial rights for the period spanning 2021 to 2028.

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