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Football, Olympics rights executive Fratellia leaves EBU after 17 years
Pascal Fratellia, the European Broadcasting Union’s director of Olympics and head of football rights for close to 15 years, is leaving the free-to-air broadcasting consortium.
Two Circles continues US push with role in Johnson’s new track league
Two Circles, the data-driven sports marketing and sponsorship sales agency, has been unveiled as a key strategic partner in the new fan-focused track league created by four-time United States Olympic champion Michael Johnson.
Viaplay rights sublicensing alleviates price burden on subscribers, distributors
Viaplay’s sublicensing of sports rights helped to generate close to six-per-cent organic growth in its core markets during the first quarter as the broadcaster recognises that it cannot expect its subscribers a…
Apple ‘on verge’ of global deal for Fifa Club World Cup
Football’s world governing body Fifa and tech giant Apple are in advanced stages to seal an agreement for global media rights to the revamped Club World Cup.
Skyscanner to make sports sponsorship debut at Solheim Cup
Skyscanner, the online travel company, has selected women's team golf's Solheim Cup as the entry point for its first multi-year, global sponsorship deal in sport.
PFL hires WWE veteran Revelo to lead global distribution push
The Professional Fighters League has hired World Wrestling Entertainment executive Emilio Revelo to a senior role overseeing the global distribution of its Bellator brand as well as developing the growth of the company's Hispanic audience.
By Sector
Broad TV coverage assured for Serie B, Band deal unresolved
The Brasileirão Série B 2024 kicked off with all matches shown live over the weekend, after a late completion of the broadcast picture in the country.
22 Apr 2024
EXCLUSIVE: Ferrari poised to announce Hewlett-Packard as title sponsor
Formula 1’s Scuderia Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor, securing a huge financial boost for the team ahead of an expensive 2025 season.
22 Apr 2024
Infinite Reality makes $250m move for Drone Racing League
The share purchase marks Infinite Reality’s latest acquisition as the company expands its portfolio amid plans to go public.
23 Apr 2024
PFL hires WWE veteran Revelo to lead global distribution push
The Professional Fighters League has hired World Wrestling Entertainment executive Emilio Revelo to a senior role overseeing the global distribution of its Bellator brand as well as developing the growth of the company's Hispanic audience.
23 Apr 2024
More News
Infinite Reality makes $250m move for Drone Racing League
The share purchase marks Infinite Reality’s latest acquisition as the company expands its portfolio amid plans to go public.
Hungarian government ‘signals backing’ for Ferencváros Gazprom deal
The Hungarian government has given its blessing to a controversial sponsorship deal between Russian energy firm Gazprom and the country’s leading football team Ferencváros, signalling its intention to continue relations with Russia despite its invasion of Ukraine.
EXCLUSIVE: Liverpool to swap Nike for Adidas in new kit supply deal
Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal.
LiveMode takes on investment from LFU project partners General Atlantic, XP
LiveMode has taken on strategic investment from US growth equity firm General Atlantic and Brazilian financial services company XP Investimentos, backers of one of two groups bidding to control commercial operations in Brazilian football.
EXCLUSIVE: Ferrari poised to announce Hewlett-Packard as title sponsor
Formula 1’s Scuderia Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor, securing a huge financial boost for the team ahead of an expensive 2025 season.
Brown swaps ECB for Blast as commercial director
Blast, the international esports tournament organiser, has appointed former England & Wales Cricket Board (ECB) commercial executive James Brown as its new commercial director
Inside Track
Flo Lloyd-Hughes | Women’s sport needs to be cautious of fairy godmother magic
Football writer and broadcaster Flo Lloyd-Hughes challenges the narrative around women's sport's boom and its bid to be commercially sustainable.
Dominic Lytwyn | China’s most impactful sporting events of 2023
Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.
Lucy Basden-Smith | Women’s rugby needs a thriving club game – and brands to back it
Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.
Gavin Hadley | Despite setbacks, optimism remains for F1’s future in APAC
Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.