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News
10 Oct 2017

Mixed martial arts promotion the Ultimate Fighting Championship has entered into a multi-year partnership with Mexican beer band Modelo Especial.

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News
6 Oct 2017

Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has entered into a multi-year partnership with isotonic beverage brand BodyArmor Sports Drink.

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News
23 Aug 2017

Heed, a joint venture between Internet of Things (IoT) specialist AGT International and the WME-IMG agency, has signed partnerships with the Ultimate Fighting Championship mixed martial arts series, EuroLeague Basketball and the Professional Bull Riders organisation to enhance the viewing experience for fans of the three sports.

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News
8 Aug 2017

Dana White, president of the Ultimate Fighting Championship (UFC), has denied reports he will leave the mixed martial arts promotion should the WME-IMG agency proceed with plans to buy out various minority partners in the organisation.

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