How the league which is home to some of the biggest clubs in world football is looking to eSports to grow its brand at home and abroad. Rubido Fano may not score goals for Barcelona, boss the Real Madrid midfield or make goal-saving tackles for Valencia, but right now he – and others like him – are an important part of LaLiga’s brand development and fan engagement plans.
Read on
21st Century Fox is the latest media giant to take the plunge into esports and video game streaming, investing $100m into new streaming platform Caffeine
Read on
US sports broadcaster ESPN has made its first long-term commitment to esports through an agreement with games developer Electronic Arts and the NFL American football league to support the EA Sports Madden NFL 18 Championship Series.
Read on