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Market raider | The breathless rise of India’s Pro Kabaddi League

Market raider | The breathless rise of India’s Pro Kabaddi League

By: Frank Dunne

The Pro Kabaddi League has seen phenomenal growth since it was founded in 2014 (Getty Images)
Posted:
12 Oct 2017
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  • Kabaddi is thousands of years old but has only exploded as a commercial proposition in the last four years
  • Of the franchise leagues launched in the slipstream of cricket’s Indian Premier League, the Pro Kabaddi League looks best placed for long-term success
  • Sponsors are now paying millions of dollars to reach the league’s huge supporter base 

This is the story of a sport which is several thousand years old and which is played by millions of people but which has only taken off as a commercial proposition in the last four years. 

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