- SpeedMachine Festival will take place on newly built circuit at Silverstone race track
- Car, food, music and gaming elements designed to appeal to families
- Silverstone hopes the event will help it to become less dependent on Formula 1 revenues
The crackle of misfiring engines, the screech of tyres and the insistent thud of a dance track. If you closed your eyes for a moment at the launch of a new event at the Silverstone race track in late May, you might have imagined yourself at an illicit gathering of motor heads in a supermarket car park.
In reality, these were not the sounds of a throng of disaffected teenagers congregating at the local Tesco, but the launch of a new motorsport festival from WME | IMG with an unashamedly edgy appeal.