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Machine heads | IMG’s SpeedMachine Festival mixes cars, food, music and gaming

Machine heads | IMG’s SpeedMachine Festival mixes cars, food, music and gaming

By: Ben Cronin

SpeedMachine, backed by IMG, will take place at Silverstone next May
Posted:
21 Jun 2017
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  • SpeedMachine Festival will take place on newly built circuit at Silverstone race track
  • Car, food, music and gaming elements designed to appeal to families
  • Silverstone hopes the event will help it to become less dependent on Formula 1 revenues

The crackle of misfiring engines, the screech of tyres and the insistent thud of a dance track. If you closed your eyes for a moment at the launch of a new event at the Silverstone race track in late May, you might have imagined yourself at an illicit gathering of motor heads in a supermarket car park.

In reality, these were not the sounds of a throng of disaffected teenagers congregating at the local Tesco, but the launch of a new motorsport festival from WME | IMG with an unashamedly edgy appeal.

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