SportBusiness International

Analysis and insight for the global sports business

London retains Ultimate Sport City title

London retains Ultimate Sport City title

By: SportBusiness International team

10 Apr 2014
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London has retained the title of SportBusiness International’s Ultimate Sport City for 2014 and picked up three other category awards in the biennial rankings.

As well as winning the top prize, the 2012 Olympic Games host city also received titles in hosting, public sports interest and marketing and branding categories at a ceremony at the SportAccord International Convention in Belek, Turkey. The award was collected by Iain Edmondson, head of major events at London & Partners.

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