SportBusiness International

Analysis and insight for the global sports business

Lad culture | Sport Bible’s deal with Force India points to a new direction for Formula One

Lad culture | Sport Bible’s deal with Force India points to a new direction for Formula One

By: Andy Fry

Sergio Perez in the Sahara Force India car sporting the Sport Bible logo at the Canadian Formula One Grand Prix (Mark Thompson/Getty Images)
Posted:
26 Jun 2017
Article
  • LinkedIn
  • Print

To read the full article you need access to SportBusiness International

Find out more
Back to top