This fourth annual report into sports media consumption aims to provide a further snapshot of how fans are consuming sports content in an increasingly diverse media landscape. The report continues to cover a wide range of media (TV, print media, radio, online, social), a wide range of devices (televisions, connected TVs, mobiles, tablets, computers, laptop computers) and a wide range of sports content formats (video, data, editorial, news) in an attempt to fully understand what, where, who and how sports fans are consuming sports media.
This year the report covers sixteen global markets, fourteen of which, Australia, Brazil, China, France, Germany, Great Britain, India, Indonesia, Italy, Japan, Russia, Spain, Turkey and the USA were monitored last year, whilst South Africa and the UAE are covered for the first time this year. In all markets 1,000 interviews were conducted online in February 2014. The sample interviewed in Australia, France, Germany, Great Britain, Italy, Japan, Spain, the UAE and the USA represents adults aged 18 and over.
In Brazil, India, Indonesia, Russia, South Africa and Turkey the sample represents internet connected adults aged 18+ and in China the sample represents urban internet connected adults aged 18+. It is important to note that throughout this report, responses to questions around online consumption in these markets may appear slightly higher due to the sample being taken from engaged online users.
The report aims to show how, over 4 years, fan engagement with sport has continued to evolve. In 2014, online is established as the second most popular method behind TV that fans use to consume sport across all sixteen markets surveyed.
Mobile and social media consumption of sport has also continued to grow in the majority of markets previously surveyed. With the number of devices available, this year’s report also looks at the content accessed by fans on second screens whilst they are watching sport on TV.
The report analyses the specific devices used by fans to follow sport online and the range of sports content consumed, with live streaming, highlights clips, sports news in text format and live text commentary all popular.
This report is the result of a collaboration between digital sports media company PERFORM, research agency KantarSport, and industry leading sports media company SportBusiness Group.
The fourth edition of this report from SportBusiness, PERFORM and KantarSport is packed full of statistics and data on how fans are consuming sports media in 16 markets around the world. The report continues to cover a wide range of media, devices and sports content formats in an attempt to fully understand what, where, who and how sports fans are consuming sports media.