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Frictionless stadia | Part 1: Pre-ordering drinks and snacks at Bath Rugby

Frictionless stadia | Part 1: Pre-ordering drinks and snacks at Bath Rugby

By: Ben Cronin

The Rec - the home of Bath Rugby (Getty Images)
Posted:
6 Nov 2017
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  • Bath Rugby invests in software for fans to pre-order half-time refreshments
  • Solution required to minimise queuing at constricted ground 
  • Club has decided not overmarket the service so as not to overstep capability

The Bath Recreation Ground – affectionately referred to as the ‘Rec’ – is perhaps the most iconic rugby stadium in the UK. Hemmed in on one side by the River Avon and on another by the Palladian architecture of the World Heritage city, the home of Bath Rugby makes for one of the more intimate and atmospheric experiences in the English Premiership.

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