Comment: December 2014

Kevin Roberts: What's not to like about the IOC's proposals for change?

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here

Read this next

Events

Millennial Games | Tokyo 2020 programme finally delivers the focus on youth long promised by the IOC

27 Jun 2017
Events

Games over | The dual award of the 2024 and 2028 Olympics could signal the end of bidding as we know it

27 Jun 2017
Marketing

How Tokyo 2020 smashed the domestic sponsorship record for the Olympics

21 Nov 2019

Sportradar serves up AI-driven streaming technology Sportradar 4Sight to transform ATP coverage

27 Mar 2024
From our partners
Sponsorship & Marketing

Beijing 2022 | Sponsorship activations disrupted but tech firms add dynamism

10 Mar 2021