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Business case study | Mayweather-McGregor sets event marketing benchmark

Business case study | Mayweather-McGregor sets event marketing benchmark

By: Andy Fry

Floyd Mayweather speaks to Conor McGregor following his victory in Las Vegas (Ethan Miller/Getty Images)
30 Aug 2017
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  • Fight pitted boxing versus UFC and Mayweather’s mega-wealth and 49-0 win record against McGregor’s provocative personality and rags-to-riches story
  • Companies that controlled rights to show the contest benefited from audience cross over and the wave of interest among casual sports fans
  • Endorsements earned the two fighters at least $20m each, while sponsoring brands also gained

So after all the hype and speculation, undefeated boxing legend Floyd Mayweather did as expected and dispatched gritty Ultimate Fighting Championship (UFC) star Conor McGregor on Saturday night at the T-Mobile Arena in Las Vegas.

A 10th-round stoppage means both men emerge with their reputations intact and fans who paid up to $100 (€84) for a live pay-per-view (PPV) feed probably got their money’s worth.

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