SportBusiness International

Analysis and insight for the global sports business

Comment

Thoughts and insights from the SportBusiness International team and guest writers

  • Comment

    Listen to our podcast where sports PR specialists discuss how social media has dramatically changed the sector.

     Read on
  • Comment

    The first in the series of SportBusiness International's free weekly podcast is now available.

     Read on
  • Insight
    1 Feb 2013

    When reports began to emerge from Spain at the beginning of February that the government was planning to impose the collective selling of media rights on professional football, it was easy to glaze over and dismiss the story.

     Read on
  • Comment

    Repucom’s Ed Wooller asks if the NBA is beginning to succeed where the domestic game has failed in the UK.

     Read on
  • Insight
    1 Jan 2013

    The recipe is simple: take the world’s most popular sport in a market primed for growth, get in while the sport, the broadcast market or the economy more generally is underdeveloped, invest in long-term partnerships with local federations and comp

     Read on
  • Comment

    Matt Carlton, Head of Insight at Ebiquity, asks what marketing lessons can be learnt from London 2012.

     Read on
  • Comment

    Peter McNeile, Director of Sponsorship at Cheltenham Racecourse, explains the challenges facing effective CRM in sport.

     Read on
  • Attached Blog Picture
    Comment

    Lloyds Banking Group’s Gordon Lott reveals the highlights of his London 2012 Games-time experience.

     Read on
  • Comment

    Patrick Nally poses the idea of an 'Olympic Campus' hosting Olympic Houses at the 2016 Games in Rio de Janeiro.

     Read on
  • Attached Blog Picture
    Comment

    Lloyds TSB’s support of TeamGB and ParalympicsGB athletes: the most efficient activation of its London 2012 sponsorship.

     Read on
  • Comment

    Why the Olympic torch relay has seen Lloyds TSB formulate the largest PR and communications campaign of its 2012 partnership.

     Read on
  • Attached Blog Picture
    Comment

    The NextGen Series is seeking sponsors for the 2012-13 season onwards according to Sports Marketing Frontiers.

     Read on
  • Comment

    The first in a series of blogs by Gordon Lott, Head of Olympic Marketing and Group Sponsorship at Lloyds Banking Group.

     Read on

Pages