Thoughts and insights from the SportBusiness International team and guest writers
English Premier League football club Manchester United announced insurance company Aon as the brand behind an eight-year training kit deal which also covers the naming rights to the team’s training ground.Read on
World number one golfer Rory McIlroy was finally unveiled as Nike’s newest recruit in January, with the Northern Irishman signing a long-term endorsement and equipment deal.
What’s it worth to Rory?Read on
When TV Sports Markets asked Premier League chief executive Richard Scudamore in June 2010 what had been the most important decision of his 11-year tenure, he didn’t hesitate: taking the league’s international media rights in-house in 2004, he saiRead on
For April, I have selected BT’s acquisition of ESPN’s UK channels as the Deal of the Month, which has raised the stakes in what promises to be a bruising battle between it and BSkyB in the UK pay-television market.Read on