Thoughts and insights from the SportBusiness International team and guest writers
The Board Report podcast from SportBusiness International looks at the deals, decisions, issues and personalities making headlines across the business of sport. This week we are podding live from a pub - so excuse the background noise - and look at the Youth Olympic Games as a product following last week's awarding of the 2018 event to Buenos Aires, the Euroleague's decision to take it's end-of-season Final Four to Milan in 2014 and last week's Wyscout Forum in Barcelona.Read on
It might not be a time of the year when you would normally be thinking too much about winter sports but at the European Broadcasting Union and the Infront Sports & Media agency it’s very much a hot topic.Read on
June sees the publication of the third annual Global Sports Media Consumption Report, produced by the Perform Group, Kantar Media and TV Sports Markets, which in a short time has established itself as a key reference tool for the sports broadcastiRead on
English Premier League football club Manchester United announced insurance company Aon as the brand behind an eight-year training kit deal which also covers the naming rights to the team’s training ground.Read on
World number one golfer Rory McIlroy was finally unveiled as Nike’s newest recruit in January, with the Northern Irishman signing a long-term endorsement and equipment deal.
What’s it worth to Rory?Read on
When TV Sports Markets asked Premier League chief executive Richard Scudamore in June 2010 what had been the most important decision of his 11-year tenure, he didn’t hesitate: taking the league’s international media rights in-house in 2004, he saiRead on