SportBusiness International

Analysis and insight for the global sports business

Comment

Thoughts and insights from the SportBusiness International team and guest writers

  • Insight
    21 Mar 2014

    This month’s issue of Sports Sponsorship Insider leads with a motorsports story of wider general interest – the return of Martini Racing to Formula One as title sponsor of the Williams F1 team.

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  • Comment
    21 Feb 2014

    With the growing popularity of extreme sports once again illustrated at this month’s winter Olympics, lawyer Jon Walters looks at the loopholes and traps for sponsors associated with leading events and athletes in that space.

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  • Comment
    10 Feb 2014

    Lynsey Holbrook, Sponsorship Director at integrated marketing agency Momentum UK, explains why the opportunities around women’s sports increase after every Olympic Games, and why brands need to move fast to capitalise.

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  • Insight
    24 Jan 2014

    This month’s Sports Sponsorship Insider looks at the work of the biggest agency in winter sports, Infront Sports and Media, as they create a new combined commercial programme for the Vierschanzentournee (Four Hills Tournament) and the International Ski Federation’s (FIS) annual Ski Jumping World Cup.

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  • Comment
    17 Jan 2014

    As self-employed professionals, tennis players are not being coerced to play by an employer; they’re making the choice themselves to play in high heat conditions. Sports solicitor Andrew Crudge evaluates what impact this have on the organiser’s liability should any serious health issues arise.

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  • Insight
    17 Jan 2014

    In the last decade we saw a gradual ratcheting up of the competition for sports rights in the Middle East, leading to soaring rights inflation. The trend reached a peak with Abu Dhabi Media’s massive Premier League deal in 2009.

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  • Insight
    16 Dec 2013

    This month’s issue of Sport Sponsorship Insider takes a long look at the sponsorship opportunities contained within the FIA Formula E Championship – the new electronic car racing series with a nine-figure central sponsorship target in its sights.

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  • Insight
    6 Dec 2013

    News of monster sports-rights deals from ‘across the pond’ is nothing new. Rights prices in the US have been soaring now for some years. But usually the narrative is one of intense competition between rival broadcasters.

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  • Comment
    6 Dec 2013

    On Monday the curtain fell down on the six-day, inaugural Special Olympics Asia-Pacific Games with a spectacular opening ceremony at the Hunter Stadium in Newcastle, Australia. SportBusiness International editor Matt Cutler spoke to Tim Shriver, Special Olympics chairman, about the challenges and opportunities around the organisation's continual drive to take people with intellectual disabilities, and the people who love and care for them, out of the shadows through the power of sport.

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  • Comment
    4 Dec 2013

    After decades of being hidden behind the Soviet curtain, Turkmenistan is preparing to go under the global spotlight. Kevin Roberts travelled to the country's capital, Ashgabat, to find out how they plan to use sport as a launch pad.

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  • Insight
    22 Nov 2013

    Last week, while the typhoon in the Philippines was destroying all before it, I came across a news article describing a television rights deal for the Uefa Champions League as “Armageddon” and recognised that all media commentators, hoping to be h

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  • Comment
    20 Nov 2013

    Majority owner of new Major League Soccer (MLS) Orlando expansion franchise Orlando City Soccer Club, Brazilian entrepreneur Flavio Augusto da Silva, spoke exclusively to SportBusiness International this month about his plans for the team.

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  • Insight
    15 Nov 2013

    This month’s issue of Sport Sponsorship Insider contains interviews with two of the key commercial figures in world football: Uefa marketing director Guy-Laurent Epstein and Fifa marketing director Thierry Weil.

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  • Comment
    14 Nov 2013

    As tonight’s bidding application deadline for hosting the 2022 winter Olympics approaches, The Sport Consultancy’s Robert Datnow asks whether the candidate cities – and the communication consultancies that steer their bid strategies – will find the rules of the game beginning to change?

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