SportBusiness International

Analysis and insight for the global sports business

Comment

Thoughts and insights from the SportBusiness International team and guest writers

  • Blog
    29 Sep 2015

    Rachael Church discusses the IOC’s plans to conduct its own public opinion polls when choosing future host cities.

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  • Blog
    27 Aug 2015

    Rachael Church takes a look at the IOC’s plans to revamp the selection process for future Olympic Host Cities. And discovers that China is actually nearer to home than she first thought.

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  • Comment
    22 May 2015

    Nadine Clarke, Content Strategist of digital marketing agency Tangent Snowball, reveals the five best ways to engage sports fans when email marketing.

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  • Comment
    5 Mar 2015

    Kabaddi's potential in the United States, the 2022 FIFA World Cup and the unique business model for e-sports - Owen Evans reports from the opening day of the 2015 Leaders Sport Business Summit in New York.

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  • Comment
    24 Nov 2014

    Will American football take over London’s Wembley stadium? Nigel Jones QC reviews legal issues that may arise when a stadium is shared or taken over.

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  • Comment
    31 Jul 2014

    Sarah Walker, global neuroscience practice director at brand, media and communication agency Millward Brown, explains what a neuro-marketing research project tells us about attitudes towards the 2014 FIFA World Cup.

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  • Comment
    17 Jul 2014

    Laura Phillips and Matthew Duncan from Kingsley Napley LLP are both part of the firm’s ‘Public Eye, Private Lives’ campaign that supports high-profile figures in the media. They explain the possible repercussions for sportspeople who get caught up in the furore around tax avoidance schemes.

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  • Comment
    9 Jul 2014

    David Wood, managing director of brand communication at UK-based marketing agency Jaywing, looks at the opportunities to capitalise on the buzz of this year's Tour de France.

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  • Comment
    4 Jul 2014

    Owen Evans reports from the PWA (Professional Windsurfers' Association) World Cup at the Yelken Yacht Club in Awazain, Turkmenistan.

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  • Insight
    20 Jun 2014

    In June, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from around the world, including special features on the UK’s America’s Cup challenger team Ben Ainslie Racing; Baku 2015, the European Olympic Committee's new multi-sports project, and the KPMG Women's PGA Championship, the revamped women’s golf major, to be run as a joint venture between the Ladies Professional Golf Association (LPGA) and the PGA of America.

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  • Insight
    23 May 2014

    In May, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from markets around the world, including India’s IPL, the UK’s Wimbledon tennis championship, Brazil’s national football league and the NFL in the US.

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  • Insight
    21 Mar 2014

    This month’s issue of Sports Sponsorship Insider leads with a motorsports story of wider general interest – the return of Martini Racing to Formula One as title sponsor of the Williams F1 team.

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  • Comment
    21 Feb 2014

    With the growing popularity of extreme sports once again illustrated at this month’s winter Olympics, lawyer Jon Walters looks at the loopholes and traps for sponsors associated with leading events and athletes in that space.

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  • Comment
    10 Feb 2014

    Lynsey Holbrook, Sponsorship Director at integrated marketing agency Momentum UK, explains why the opportunities around women’s sports increase after every Olympic Games, and why brands need to move fast to capitalise.

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