SportBusiness International

Analysis and insight for the global sports business

Comment

Thoughts and insights from the SportBusiness International team and guest writers

  • Thierry Henry - Getty Images Sport
    Thierry Henry - Getty Images Sport
    Comment

    Is Gillette wrong to stand by Thierry Henry after his handball? David Atkinson from Space doesn't think so.

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  • Golfers on the horizon
    Golf by dskciado via Flickr
    Comment

    Kevin Roberts on how the recession has helped sharpen the definition of what constitutes an Olympic sport.

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  • Peace and Sport Logo
    Peace and Sport Logo via Wikimedia Commons
    Comment

    Sport is about so much more than fun, exercise and something exciting to watch if you understand what’s going on and care who wins.

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  • Lords Media Centre
    Investec Media Centre by markhillary via Flickr
    Comment

    Kevin Roberts on great ideas and creativity in sport... so long as we remember to keep sport at the heart of any new project.

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  • Comment

    Kevin Roberts argues that sports marketing could benefit from better PR – particularly when economic times are tough. And getting tougher.

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  • Welcome to Manchester
    Mancherster [sic] City Wallpaper by LivingOS via Flickr
    Comment

    Kevin Roberts reflects on a crazy few weeks in football and asks if football has changed so fundamentally that consideration for the traditions of the game are not even close to top of the agenda.

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  • Comment

    Britain’s essential utilities, airports, much of the rail network and even steel manufacturing have all slipped almost unnoticed into foreign ownership. But when overseas investors start snapping up Premiership football clubs all hell breaks out.

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