SportBusiness International

Analysis and insight for the global sports business

Comment

Thoughts and insights from the SportBusiness International team and guest writers

  • Blog
    29 Jun 2016

     Frank Dunne, chief sports writer for the SportBusiness Group looks at the impact Britain’s decision to leave the EU will have on England’s most lucrative sports property

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  • Comment
    9 Jul 2014

    David Wood, managing director of brand communication at UK-based marketing agency Jaywing, looks at the opportunities to capitalise on the buzz of this year's Tour de France.

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  • Insight
    21 Mar 2014

    This month’s issue of Sports Sponsorship Insider leads with a motorsports story of wider general interest – the return of Martini Racing to Formula One as title sponsor of the Williams F1 team.

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  • Insight
    24 Jan 2014

    This month’s Sports Sponsorship Insider looks at the work of the biggest agency in winter sports, Infront Sports and Media, as they create a new combined commercial programme for the Vierschanzentournee (Four Hills Tournament) and the International Ski Federation’s (FIS) annual Ski Jumping World Cup.

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  • Insight
    16 Dec 2013

    This month’s issue of Sport Sponsorship Insider takes a long look at the sponsorship opportunities contained within the FIA Formula E Championship – the new electronic car racing series with a nine-figure central sponsorship target in its sights.

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  • Insight
    15 Nov 2013

    This month’s issue of Sport Sponsorship Insider contains interviews with two of the key commercial figures in world football: Uefa marketing director Guy-Laurent Epstein and Fifa marketing director Thierry Weil.

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  • Attached Blog Picture
    Comment

    There’s a whiff of revolt in the air and not just from the ‘Red Knights’ and United supporters trying to seize power from the Glazers.

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