SportBusiness International

Analysis and insight for the global sports business

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Thoughts and insights from the SportBusiness International team and guest writers

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    31 Jul 2014

    Sarah Walker, global neuroscience practice director at brand, media and communication agency Millward Brown, explains what a neuro-marketing research project tells us about attitudes towards the 2014 FIFA World Cup.

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    Patrick Nally poses the idea of an 'Olympic Campus' hosting Olympic Houses at the 2016 Games in Rio de Janeiro.

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