SportBusiness International

Analysis and insight for the global sports business


Thoughts and insights from the SportBusiness International team and guest writers

  • Insight
    24 Jan 2014

    This month’s Sports Sponsorship Insider looks at the work of the biggest agency in winter sports, Infront Sports and Media, as they create a new combined commercial programme for the Vierschanzentournee (Four Hills Tournament) and the International Ski Federation’s (FIS) annual Ski Jumping World Cup.

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