SportBusiness International

Analysis and insight for the global sports business

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Thoughts and insights from the SportBusiness International team and guest writers

  • Natwest will serve as title sponsor of Six Nations rugby in a one-year deal
    Comment
    15 Nov 2017

    Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.

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