SportBusiness International

Analysis and insight for the global sports business

Comment

Thoughts and insights from the SportBusiness International team and guest writers

  • League of Legends (Creative Commons)
    Comment
    15 May 2017

    As endemic and non-endemic brands rush into partnerships with esports properties, they need to ensure they don’t infringe publisher intellectual property rights. Reed Smith LLP counsel Christopher Hoffman and associate Michael Strauss explain the dangers.

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  • A consumer launch message from Twitch (Twitch)
    Comment
    4 May 2017

    Nick Allen is vice-president of esports at Twitch, the leading social video platform and community for gamers and video game culture. Here he explains the appeal of the platform and how it monetises streamer content.

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  • Comment
    28 Mar 2017

    HSE Cake managing director Jim Dowling argues that as golf chases new fans it shouldn't throw the Mercedes out in favour of a gold-plated Lamborghini

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