SportBusiness International

Analysis and insight for the global sports business

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Thoughts and insights from the SportBusiness International team and guest writers

  • Lucas Bjerregaard tees off during the GolfSixes match between Denmark and Australia (Andrew Redington/Getty Images)
    Comment
    9 Jun 2017

    Kevin Roberts says that reinvention is as fundamental to the sports industry as it is to the technology companies that are now shaping it.

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  • Comment
    31 Mar 2017

    Matthew Pryke, partner in sports for Hamlins LLP, outlines the importance of cyber security for sports organisations and asks whether the risks are really understood.

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  • Comment
    28 Mar 2017

    HSE Cake managing director Jim Dowling argues that as golf chases new fans it shouldn't throw the Mercedes out in favour of a gold-plated Lamborghini

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  • Comment
    22 May 2015

    Nadine Clarke, Content Strategist of digital marketing agency Tangent Snowball, reveals the five best ways to engage sports fans when email marketing.

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  • Comment
    20 Nov 2013

    Majority owner of new Major League Soccer (MLS) Orlando expansion franchise Orlando City Soccer Club, Brazilian entrepreneur Flavio Augusto da Silva, spoke exclusively to SportBusiness International this month about his plans for the team.

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