SportBusiness International

Analysis and insight for the global sports business

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Thoughts and insights from the SportBusiness International team and guest writers

  • Floyd Mayweather and Conor McGregor battle it out at T-Mobile Arena in August (Ethan Miller/Getty Images)
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    27 Sep 2017

    While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.

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