SportBusiness International

Analysis and insight for the global sports business

Comment

Thoughts and insights from the SportBusiness International team and guest writers

  • The art of queuing - have you picked the right line? (Getty Images)
    Comment
    21 Nov 2017

    In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing. 

     Read on
  • Floyd Mayweather and Conor McGregor battle it out at T-Mobile Arena in August (Ethan Miller/Getty Images)
    Comment
    27 Sep 2017

    While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.

     Read on
  • England celebrate after beating India in the ICC Women's World Cup 2017 final (Stu Forster/Getty Images)
    Comment
    26 Jul 2017

    Kevin Roberts examines some of the more exotic sporting fare on offer in one of the few summers without a major football tournament.

     Read on
  • Wilfried Zaha and Diego Costa star as Crystal Palace face Chelsea in the Premier League (Ian Walton/Getty Images)
    Comment
    6 Jul 2017

    Kevin Roberts says that the Premier League will only see off the threat of illegal streaming if it is allowed to take a fresh look at Saturday afternoon broadcasts.

     Read on