SportBusiness International

Analysis and insight for the global sports business


Thoughts and insights from the SportBusiness International team and guest writers

  • Lucas Bjerregaard tees off during the GolfSixes match between Denmark and Australia (Andrew Redington/Getty Images)
    9 Jun 2017

    Kevin Roberts says that reinvention is as fundamental to the sports industry as it is to the technology companies that are now shaping it.

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