SportBusiness International

Analysis and insight for the global sports business

Comment

Thoughts and insights from the SportBusiness International team and guest writers

  • Fifa was the biggest-selling console game in the world in 2016 (EA Sports)
    Comment
    24 Oct 2017

    Coca-Cola's decision to feature a fictional character from EA Sports' Fifa 18 in its marketing campaign for the 2018 World Cup shows how the console game has become a star in its own right, says Richard Clarke.

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  • Lucas Bjerregaard tees off during the GolfSixes match between Denmark and Australia (Andrew Redington/Getty Images)
    Comment
    9 Jun 2017

    Kevin Roberts says that reinvention is as fundamental to the sports industry as it is to the technology companies that are now shaping it.

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  • League of Legends (Creative Commons)
    Comment
    15 May 2017

    As endemic and non-endemic brands rush into partnerships with esports properties, they need to ensure they don’t infringe publisher intellectual property rights. Reed Smith LLP counsel Christopher Hoffman and associate Michael Strauss explain the dangers.

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  • A consumer launch message from Twitch (Twitch)
    Comment
    4 May 2017

    Nick Allen is vice-president of esports at Twitch, the leading social video platform and community for gamers and video game culture. Here he explains the appeal of the platform and how it monetises streamer content.

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