SportBusiness International

Analysis and insight for the global sports business

Comment

Thoughts and insights from the SportBusiness International team and guest writers

  • Natwest will serve as title sponsor of Six Nations rugby in a one-year deal
    Comment
    15 Nov 2017

    Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.

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  • Comment
    9 Jul 2014

    David Wood, managing director of brand communication at UK-based marketing agency Jaywing, looks at the opportunities to capitalise on the buzz of this year's Tour de France.

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  • Insight
    20 Jun 2014

    In June, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from around the world, including special features on the UK’s America’s Cup challenger team Ben Ainslie Racing; Baku 2015, the European Olympic Committee's new multi-sports project, and the KPMG Women's PGA Championship, the revamped women’s golf major, to be run as a joint venture between the Ladies Professional Golf Association (LPGA) and the PGA of America.

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  • Insight
    23 May 2014

    In May, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from markets around the world, including India’s IPL, the UK’s Wimbledon tennis championship, Brazil’s national football league and the NFL in the US.

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  • Insight
    21 Mar 2014

    This month’s issue of Sports Sponsorship Insider leads with a motorsports story of wider general interest – the return of Martini Racing to Formula One as title sponsor of the Williams F1 team.

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  • Comment
    21 Feb 2014

    With the growing popularity of extreme sports once again illustrated at this month’s winter Olympics, lawyer Jon Walters looks at the loopholes and traps for sponsors associated with leading events and athletes in that space.

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  • Insight
    24 Jan 2014

    This month’s Sports Sponsorship Insider looks at the work of the biggest agency in winter sports, Infront Sports and Media, as they create a new combined commercial programme for the Vierschanzentournee (Four Hills Tournament) and the International Ski Federation’s (FIS) annual Ski Jumping World Cup.

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  • Insight
    16 Dec 2013

    This month’s issue of Sport Sponsorship Insider takes a long look at the sponsorship opportunities contained within the FIA Formula E Championship – the new electronic car racing series with a nine-figure central sponsorship target in its sights.

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  • Insight
    15 Nov 2013

    This month’s issue of Sport Sponsorship Insider contains interviews with two of the key commercial figures in world football: Uefa marketing director Guy-Laurent Epstein and Fifa marketing director Thierry Weil.

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  • Comment
    2 Aug 2013

    SportBusiness International editor Matt Cutler reports on the ground from Los Angeles in a huge week of sport for the city.

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  • Comment
    11 Jul 2013

    Q. What’s the difference between Aeroflot and a Scud missile?

    A. Aeroflot has killed more people.

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  • Comment

    Repucom’s Ed Wooller asks if the NBA is beginning to succeed where the domestic game has failed in the UK.

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